“A buyer worth their fee will be taking their claims with a pinch of salt and taking their own informed view. “Every single sales drive by the networks about new shows will be making bold claims about ratings,” Mr Walton said.
#MARQUEE NETWORK TV#
Seven is coming off a strong period of big event TV, with the Olympics last year, and the Commonwealth Games and a tight AFL finals race this year.Ĭhris Walton, managing director of independent media agency Nunn Media, which plans and buys advertising space for clients, said “tent pole” TV would remain important as a marker for brands who wanted to associate themselves with big-name broadcasting.īut with Broadcaster Video on Demand (BVOD) services, such as Seven’s 7Plus, “there is more activity, across more channels, across more platforms” for media buyers to get in front of viewers. The final wrangling over the rights will test Mr Warburton’s “economics over ego” claim.
Seven has spent recent weeks locked in negotiations with the AFL, along with Foxtel and other broadcasters, over what sources predict will be a record broadcast rights deal.
While Mr Warburton has one eye on the network’s light entertainment offering, the other is firmly on the high-stakes battle over AFL broadcast rights. No matter the weather - April until now - they’re there every single day and they care so much. 'All the fans, they’re there every day no matter what. Producers tweaked the show’s format, spending big to lure global cooking sensation Nigella Lawson to co-host the relaunch of the program. Ian Happ said the fans in the left field bleachers signed a ball and gave it to him today. Broadcast executives pinned their hopes on My Kitchen Rules having that effect at Seven after the show was put on ice during the pandemic. “Tent pole” shows refer to the highly rated programs that bring in so many viewers and advertisers that they prop-up the rest of a network’s schedule. “The days of saying you must have a piece of content, or you must have a sport, or however you want to describe it. “It’s economics over ego,” Mr Warburton said. My Kitchen Rules hosts Manu Feildel and Nigella Lawson.
Seven chief executive James Warburton told The Australian Financial Review the network was less concerned about having the top show in a particular slot than giving advertisers options to go after particular audiences – whether that was live or on a catch-up service. Seven West Media’s boss has sought to play down the importance of event TV and so-called “tent pole” programs as the battle over AFL rights continues and Channel 7’s marquee My Kitchen Rules struggles in the ratings.